I have an idea

Creativity is an essential characteristic in the corporate environment. However, we often fail to come up with a satisfactory idea. This is because we aren't encouraged to exercise our powers of abstraction—that is, to view the problem from different angles. Most people develop certain mental blocks throughout their lives that prevent them from being creative. "I Have an Idea" offers practical solutions to this problem. In addition to explaining what it means to be creative, Roger von Oech teaches you how to overcome the fear of making mistakes, break out of routine, and come up with ideas that make a difference. The book encourages you to "open your mind" to original and unusual approaches, through a humorous, illustrated narrative filled with examples of personalities, as well as exercises to stimulate creative thinking in anyone.