Everything you know about business is wrong

HOW TO ACHIEVE RESULTS IN TODAY'S BUSINESS WORLD In a market where opportunities to acquire knowledge are readily available to most people, being qualified is no longer a differentiator. Furthermore, many of the established ideas and attitudes we follow without question are incorrect or outdated. According to Alastair Dryburgh, it's necessary to be bold, think, and act differently. Everything You Know About Business Is Wrong is aimed at professionals who want to deconstruct their thinking and identify when it's necessary to update the golden rules of the business world to achieve better results and the differentiation their company needs. Written in a direct and objective manner, the book leads executives to several questions, revealing the reality of the business world. Each chapter is dedicated to analyzing one aspect of the business market, such as pricing, cost cutting, budgeting, and planning. Alastair Dryburgh is the author of a blog on the Forbes magazine website.