Everything has a reason

Can economics help us understand what people really want? Everything has a reason shows that it can: it's possible to help and understand the motivations behind human behavior using science and finance.

Based on original and groundbreaking research, Everything Has a Reason presents an analysis of why people act in certain ways and shows how effective incentives can encourage them to change their behavior.

In this groundbreaking work, economists Uri Gneezy and John A. List take science out of the laboratory and apply it to the real world: through large-scale experiments conducted with people in offices, schools, factories, and other settings, the authors study how individuals act in certain situations and assess their motivation.

From this perspective, they seek to find ways to address important issues in today's society. From the gap between rich and poor to the violence present in schools in the outskirts of cities, the method can help uncover why people discriminate against each other. It also finally identifies why women still earn less than men for the same job.

With innovative and practical ideas, Everything Has a Reason invites the reader to change the way they think about these issues and shows attitudes to solve small and large problems.