The art of social media

For young people, entrepreneurs and anyone interested in attracting attention online.

In this globalized and competitive world, it's clear that social media is the "thermometer" that determines the success or failure of any business being promoted, be it a business, a product, or yourself. And there are countless experts, authors, and consultants eager to guide you. However, there's no one better at this than Guy Kawasaki, the legendary former Apple executive and one of the pioneers of business implementation through blogs, Twitter, Facebook, Tumblr, and more. With Peg Fitzpatrick, his colleague at Canva, Guy wrote *The Art of Social Media *, which has already become the essential guide for those seeking to optimize and maximize their time, effort, and money—that is, all of us. The authors offer excellent recommendations on what should and, most importantly, what shouldn't be done on the internet's digital channels, whether for corporate or individual use.