The Art of Beginning 2.0

Revised, expanded, and newly translated edition of Guy Kawasaki's entrepreneurship classic.

Guy Kawasaki, the world's most original business strategist, shares his latest insights and suggests best practices for social media, crowdfunding, cloud computing, and all the essential tools for those starting a new service, project, or company. Guy understands the enormous changes in the business world over the last decade: many of the essential basics for establishing a foothold in the market have become easier, more accessible, and more democratic. Business plans are no longer necessary; social media is the new PR and advertising. Crowdfunding is a viable alternative to investor pitching; cloud computing provides the basic, profitable infrastructure for almost any new venture.

The Art of the Start 2.0 will show you how to effectively implement each new tool and help you master the challenges that remain: building a strong team, creating a great product or service, and defeating the competition. This book will guide you through putting every idea into practice, using an art previously mastered by few: the art of the start.