Clientelism

In this edition with a new cover, new introduction and foreword by Luiza Helena Trajano, César Souza teaches you how to connect with your customers in the digital age.

In "Clientivity ," consultant César Souza, creator of the Principle of Clientivity®, explains in detail why the customer is the reason for any business' existence and why there is a huge disconnect between customers' desires and expectations and what companies understand as such, leading to inadequate relationships between the two. Drawing on his extensive practical experience, the author offers tips on how to overcome this true Achilles' heel in the business world.

This book is highly recommended for anyone who:

• Want to be closer to your customers;
• Understands that the customer is the reason for the existence of any business;
• Want to deal better with customers, whatever your position, business or profession;
• You urgently need to sell more and better;
• Do you want to be more effective in your commercial and marketing strategies;
• Still believes that the customer is only the responsibility of the marketing, sales and service areas;
• Want to reinvent your business, but don't know how;
• You want to keep your customers, avoiding losing them to the competition;
• Works in a family business that improvises a lot in its relationship with customers;
• You invest a lot of money and time in promotions and don't see results;
• You're studying and dream of becoming a successful freelancer with your future clients, but you don't want to be numb to traditional marketing.

Have you identified with any of these situations? Whatever your business, position, or profession, get ready to learn the method that has transformed the challenge that plagues most companies and professionals in a wide range of fields into reality: how to consistently and profitably win and retain customers.

With his lighthearted, humorous writing, packed with everyday examples, and bold ideas, César Souza has truly revolutionized the modus operandi of several companies. He proposes that "the customer is everyone's responsibility, from the doorman to the CEO, not just the sales, marketing, and customer service departments." He also advocates the idea that we must learn to "breathe the customer" in our daily lives.

By the end of this reading, you will have a clear understanding of how to face this eternal challenge.