Play in your favor

Learn how to take off, grow, and become a success story by following the exciting journey of Ceres, a woman who decides to invest in her own business. She's going through a very difficult time: she loses her job and faces a serious crossroads in her professional, personal, and family life. But she manages to turn the tables to her advantage. "Play for Your Advantage" offers clear and practical insights into essential issues for any new venture: the type of business best suited to your needs; identifying the customers you intend to serve; selecting the right team for the situation; the skills you need to acquire; how to find partners and investors to get things off the ground; and the basic systems and processes to manage your business. And most importantly, throughout the narrative, you'll learn how to prepare a Business Plan with Soul®, which will serve as a guide for rethinking and piloting your venture.