How to Sell Anything to Anyone

In person or online, doing business has never been easier!

Want to sell more? Break records? Hit all your targets and rack up profits? Learn from the best, Joe Girard, in How to Sell Anything to Anyone . Unlike most sales coaches, book experts, and statistics experts, Joe Girard knows what it's like to get out there and sell—and, in his case, sell a lot. So much so that his name made it into the Guinness Book of World Records, listed as "The World's Greatest Salesman."

In this classic, Girard demonstrates surefire strategies for closing a sale and opening the doors to many more—the same ones that catapulted him into the record books:

• Use pyramid logic to turn one sale into 250 more;
• Learn to overcome any customer resistance;
• Explore the five ways to turn a potential contact into a loyal buyer;
• Create a winning plan based on lost sales;
• Learn how to close sales during recessionary seasons and make a fortune.

With the advancement of the internet, buying and doing business has never been easier: online stores, e-business, telesales, online credit—all available with just a click or two. None of this, however, has replaced the good old-fashioned customer-seller relationship. And that's what Joe Girard demonstrates with examples from his own life, simple lessons, and valuable advice in How to Sell Anything to Anyone .