How to Sell Anything to Anyone (Revised Edition)

Want to sell more? Hit all your targets? Amass ever-increasing profits? Learn from the world's best salesperson, as voted by Guinness World Records: Joe Girard.

Joe Girard always knew what it meant to go out and sell—and, in his case, sell a lot. Recognized by Guinness World Records as THE GREATEST SALESMAN IN THE WORLD, the author became a legend in the world of sales.

At 35, Joe walked into a car dealership and begged a skeptical manager for a sales job. Soon, he developed his own method, setting sales records for 12 consecutive years.

Doing business has never been easier in a world where we have online stores, e-commerce, telesales, online credit, sponsored Instagram posts, digital marketing, artificial intelligence—all available with just a click. None of this, however, replaces the good old-fashioned customer-seller relationship. In How to Sell Anything to Anyone , Girard will prove to you that it's IMPOSSIBLE to resist the arguments of a good salesperson.

In this book, a classic on the subject with over 20,000 copies sold in Brazil, Joe Girard presents surefire strategies for closing a deal and opening the doors to many others, including:

• Diagnose your client and learn how to overcome all their objections;
• Explore the five ways to turn a potential contact into a loyal buyer;
• Create a winning plan based on lost sales;
• Know how to consolidate sales in times of recession and make a fortune.

“Joe Girard is the number one person in positive thinking, and he can help you. I know this because he helped me.” — Norman Vincent Peale, author of The Power of Positive Thinking

“A complete salesman!” — Forbes