Confessions of an advertiser

David Ogilvy left in the pages of Confessions of an Advertising Executive one of the most solid and lasting legacies for the profession and business of communications and marketing.

With intelligence and boldness, drawing on his experience in various professions, and later in the service of major brands and in managing the agency he founded, Ogilvy creates—or revives—the foundations for success in creating major campaigns, winning and retaining clients, being a successful professional on both sides of the counter, and leading an agency toward leadership.

Ogilvy takes the reader into the intimate process of creating ideas, developing people, and respecting partners, adversaries, and consumers. He openly shares the ever-applicable "recipes" that have led some brands to run highly effective campaigns with small budgets—for example, the Hathaway shirt campaign—or to become iconic concepts in their categories—like Dove—or to skyrocket sales—like the tourism campaigns in the United States and France.