Confessions of an advertiser

Written by David Ogilvy, one of the world's most successful advertisers and a creative genius, Confessions of an Advertising Man returns to bookstores in a revised edition, bringing together valuable and useful advice for achieving success in the world of communications and marketing.

David Ogilvy opened his own advertising agency in 1948 and worked there for forty years. In Confessions of an Advertising Man , a book that revolutionized the advertising market in the 1960s, Ogilvy uses his experience in various professions and in managing the agency he founded to lay the foundations for success in creating major campaigns, acquiring and retaining clients, and the art of leading an agency to leadership.

Considered the father of modern advertising, Ogilvy lays out in this book the fundamentals that made him a reference in the field and writes letters revealing everything from the process of creating ideas to tips for writing promotional texts and advice on positioning with clients and competitors.

Nothing escapes the author, who shares the best way to behave as a good advertiser and as a consumer and categorically affirms the importance of market research in campaign development. Bringing together Ogilvy's pioneering ideas and inspiring philosophy, this is not just a book about advertising, but a true lesson in people management and ethics in the workplace.

Far from being dated, the bold and intelligent Confessions of an Advertiser contains a method that still proves applicable today, both for winning over and retaining loyal consumers. It's one of the most solid and enduring legacies for the profession and the business of communications and marketing.