A classic that redefined our understanding of the relationship between beauty and feminine identity. The Beauty Myth is one of the most important books of third-wave feminism, revealing how images of beauty are cruelly used against women. It's high time to let go of the guilt, shame, and fear of speaking out.
In The Beauty Myth , journalist Naomi Wolf claims that the cult of beauty and youth in women is encouraged by patriarchy and acts as a mechanism of social control to prevent the fulfillment of feminist ideals of intellectual, sexual and economic emancipation achieved since the 1970s.
Readers will find exposed the tyranny of the beauty myth throughout time, its oppressive function and its current manifestations in the home and at work, in literature and the media, in relationships between men and women and between women and women.
Nomi Wolf confronts the beauty industry, touching on difficult topics such as eating disorders, mental health disorders, the development of the plastic surgery industry, and pornography.
This revised and expanded edition features an introduction by the author contextualizing the book for today's readers, as it has been out of Brazilian bookstores for more than two decades.
“Powerful […] No work […] has so honestly portrayed the conflict of competent women who are emotionally and physically tortured by the need to look like movie stars.” - The New York Times
