Storytelling

One of the hottest topics in marketing today, from one of the country's biggest advertisers.

With today's overflowing information and stimuli, consumers are increasingly inattentive. To capture their attention and generate engagement and sales, marketing and communications professionals have increasingly focused on storytelling—the creation of stories around brands or products.

Apple, Disney, Coca-Cola, Ford, Havaianas, and Nike are excellent storytellers, and this is the fundamental similarity that unites them as influential brands in various markets. This is the subject of Storytelling: Stories that Leave Marks .

Storytelling is a broad concept that represents both the art and the technique of telling a story. It's a hybrid formulation that publicist Adilson Xavier examines in depth by analyzing each stage of a narrative structure.

Creators and producers of entertainment and cultural content, professionals in marketing, advertising, sales, journalism, teaching, politics, and any activity that involves presenting ideas or projects, suddenly realize that storytelling is a matter of fundamental importance.

In this book, Adilson Xavier provides a rich overview of the subject, presenting its origins, from the Jewish accounts that gave rise to the Old Testament to examples and case studies of major brands that have the ability to influence consumer perceptions through meticulously constructed stories. Storytelling is a strategy that encompasses a brand's entire communication plan and is fundamental to its development.

The book also has several pages with QR codes that lead to a website where you can see commercials for various brands mentioned on its pages.